×Customer story · Built with Claude
A century-old jeweller now asks Claude how the business is doing.
Tibarumal & Sons is a heritage jewellery house in Hyderabad, India. SkySync moved it from paper and memory onto Salesforce, then connected Salesforce, Meta Ads and WhatsApp to Claude. Leadership now gets live answers on enquiries, campaigns and sales by asking, in plain English.
- Customer
- Tibarumal & Sons, luxury jewellery, Hyderabad, India
- Partner
- SkySync, Certified in the Claude Partner Network
- Claude solution
- A headless CEO dashboard: Claude connected to Salesforce, Meta Ads and WhatsApp lead data
- Status
- In production, operated by SkySync
The problem
Everything was manual, so nothing could be measured.
For over a century, Tibarumal & Sons ran on relationships. Enquiries arrived by WhatsApp, Facebook and walk-in, and were tracked in notebooks and staff phones. There was no pipeline data at all, and leads were lost every week simply because nobody followed up in time.
Marketing, the CRM and customers sat in separate silos. Leadership could not say which campaigns brought buyers who actually bought, so ad spend could not be steered by results.
The Claude solution
One system of record, connected to Claude.
SkySync first made Salesforce the single system of record, with WhatsApp capture and every Meta campaign attributed back to it. Then Claude was connected to Salesforce, Meta Ads and the WhatsApp lead data. The result is a headless dashboard: no new software for the team to learn, just questions and answers grounded in live data.
Tibarumal’s systems
Hover or tap a system to trace its data into Claude.
Claude
Reads every connected system live. No warehouse to maintain, no new dashboard to learn.
Reading Salesforce
826 tracked leads, 185 in the pipeline, 107 closed-won
Headless · the interface is a conversation
The CEO gets
- Which channels bring buyers who actually buy
- Cost per lead by campaign, in rupees
- Pipeline and closed sales value, any day
- Where to put the next festival-season budget
What leadership actually does
Ask where the buyers come from. Get the answer in seconds.
Claude joins campaign data from Meta with enquiries and closed sales in Salesforce, and cites the systems it used. Questions that were impossible before, because the data did not exist, are now one sentence.
- “Which channel brings us the most enquiries?”
- “How much of our pipeline actually closed?”
- “What is our best cost per lead on Meta?”
WhatsApp is your strongest channel by far. Of the 826 leads captured with a source, 474 came in as WhatsApp messages. 185 of those leads reached the pipeline and 107 closed.
Ask Claude
The results
From no pipeline data to 971 qualified leads in 90 days.
Figures from Tibarumal & Sons’ Salesforce org and Meta Ads reporting.